BIPOC owned businesses face so many more barriers to success than their white owned counterparts. That's why I decided to initiate the Empowerful Incubator: a community collective that offers community, education and a $10000 funding program aimed at supporting Black and/or Indigenous and/or Person of Colour identifying entrepreneurs that are developing their brands.
Since the resurgence of the Black Lives Matter Movement, many people have stated they are looking for Canadian based BIPOC owned businesses to shop with... well now is the time to put your money where your mouth is! This year, skip the big box store and shop BIPOC owned small business for the holidays and beyond. It is a great (and tangible) step toward breaking the cycle of white supremacy in business.
We challenge you to go BEYOND BLACK FRIDAY commit a percentage of your Black Friday savings to the Empowerful Incubator funding pot. You can do this by buying a raffle ticket (and be entered to win a $1000 prize).
Click on each photo below to learn about the driven Black entrepreneur, their ethical business and how you can support them - whether it is through a raffle ticket, product purchase, an Instagram follow, or a tip via PayPal.
INTRODUCING THE ENTREPRENEURS
OGE, owner of OGE AJIBE, and RECIPIENT of the $5000 BURSARY
GEORGE, owner of HURI MOVEMENT
EMEFA, owner of israella KOBLA
RENAE, owner of TAKE ME AWAY ESSENTIALS
BURCH, owner of CYANIC CLOTHING
KEISHA, owner of LIVE LEARN EDUCATE
JESSICA, owner of AFTER EVIE
HASSANE, owner of CHOKITEM
ELIZABETH, owner of BODIED ART FORM
TAPIWA, owner of SHONGA
I hope you take some time to go through each entrepreneur's profile, give them a follow on social media, click through to check out their website, and if your budget allows, make a purchase. If you don't need to buy anything right now, please consider tipping someone you wish you could shop with via their Paypal link. The Free Label community is nearly 45k strong. Imagine if only half of you tipped each entrepreneur just $2... it would be enough to help 10 Black owned businesses take off.
Harnessing the power of community is a cool way to invest in the development and success of Black business. So instead of ordering in dinner this week, take that $20 or $30 and send a tip to each entrepreneur for Reclaim Black Friday. Instead of shopping for your holiday gifts at big box stores, make purchases with these independent businesses. Or at the very least, give each brand a follow on social media and share with your friends. It cost $0 to spread the love.