"Creating a space for BIPOC in Sustainability has been the driving factor behind our movement. Huri is a movement that welcomes us to  jump into our individuality, celebrate our differences, and do this  responsibly through sustainable fashion. ” – George, Huri Movement  

 

First of all, welcome to Huri Movement, my name is George, and I am the founder of Huri Movement, a Sustainable Afrocentric Fashion brand that supports  elements of empowerment and sustainability through a cultural perspective. Our  definition of ‘empowerment’ is rooted in celebrating our individuality and appreciation of  those around us. Within sustainability, we noticed a lack of representation, active  inclusion and leadership from BIPOC communities (Black, Indigenous, People of  Color). Overall, our aim is to bring the great work that marginalized communities do  within the Sustainability sector into the spotlight.

It was a no brainer for me to start a brand that fills the gaps that I was exposed to  growing up. Hence Huri Movement was born. I do not see Huri Movement as just a  Sustainable Afrocentric brand but more so as an extension of my own individuality. In starting this brand, I want to encourage others that look like me to stand up for what they  believe in and have the bravery to create room for themselves in any space.   

If not now... then when?