Meet the team!
Owning a small business in the 2020's (yes I'm going to go ahead and write off the entire decade) is not easy. Every year brings a new challenge. Whether its factory partners closing, the cost of shipping quadrupling, or social media reach dwindling... it takes a very solid and grounding support system to stay positive and keep going.
Enter: the Free Label community. Without you, there's no way Free Label could keep going. It's true what they say: when we get an order, we absolutely do a happy dance. When you send a sweet DM, we share it around the office and it boosts our moods for the day.
Small business is cool because you can actually get to know the people behind the products and services you use. Your connection deeply impacts us as individuals and influences how we run the brand.
SO in the spirit of small business Saturday, we thought we'd share a bit more about ourselves so when you support a small business, you know exactly who is on the other end.
Jess, Owner

"Clothing is meant to fit bodies. Bodies aren't meant to fit clothes. For years western beauty standards have taught us to shrink in order to fit into clothing; the majority of sizes range from XS-L, models are all size 0, and size charts are hard to come by. While most clothing brands aim to make aspirational clothing, Free Label sets out to make well-fitting, comfortable clothing for REAL people. Our hope is that you can go to our website or social media platforms and see someone that looks like you, wearing our clothes, and being celebrated. No change necessary."
Favourite thing about the FL community:
I love that our community CARES. Which is pretty unique for a community living on social media. Not just about slow fashion, but this community cares about so many important things: living lighter, challenging societal norms, supporting BIPOC creators and entrepreneurs, dismantling racism, fat phobia, ableism. I love that this community is loud and passionate and respectful. It keeps me accountable and inspires me to do more.
Favourite FL piece:
My fav pieces right now are definitely the Carrie Bra AND the Grant Pant. I cannot get enough of either. They are so comfy and make me feel so chic!
Tagnéa, Production Coordinator

"I believe that it is so important to have tough conversations about ethical clothing manufacturing but it's even more important to start these conversations and then lead by example. Ethical clothing to me encompasses a variety of aspects such as prioritizing sustainable
Favourite thing about the FL community:
I love that the FL community has cultivated such a safe space to be authentically yourself. They encourage the consumption of ethical, slow fashion that looks and feels amazing on a variety of celebrated bodies.
Favourite FL piece:
My favourite Free Label piece is my Black Becky Bra! It is the perfect cup size for my bust and I reach for it anytime I have to run out of the house.
Julia, Marketing Lead

Favourite thing about the FL community:
That it transcends the typical brand + consumer relationship and genuinely feels like a COMMUNITY! From my very first day on the Free Label Instagram and getting to chat with everyone through DMs and comments it's felt like chatting with my pals. Everyone is so welcoming, open-minded, and supportive and it's such a great feeling to connect with the FL community. I love it!
Favourite FL piece:
The Grant Pant!! I have genuinely worn them to go dancing (lol), on a plane, to brunch, to work, and honestly just anywhere and everywhere. They are my dream pant and I know I'll wear them for years to come.
Dani, Warehouse Manager

Favourite thing about the FL community:
My fav thing about the FL community is that they are just SO welcoming. Ever since I started with FL everyone has always been so kind and I've never seen a brand community like this before. They are our biggest cheerleaders and show up whenever we need a little extra love. The FL community's kindness is unmatched and I'm just very grateful for them!
Favourite FL piece:
My ABSOLUTE fav Free Label piece is the Dani bra! Right now I'm grabbing it in Umber but also there are a few Terra Dani's left in stock (which is my fav FL colour EVER!!) It is literally my namesake and I can't go a day without wearing one. It has the absolute BEST support for bigger busts, is compressive without being too restricting & just so very comfy. #teamnounderwire
Jess A, Customer Care

Favourite thing about the FL community:
I love that Free Label's community is a safe place to be free in my body. I've never felt less judged, or more seen then I am in this beautiful community of accepting and kind people. I get to be myself, freely :)
Favourite FL piece:
Anything Umber!! Grant Pant or Isabel Wrap are my top two!
Stephanie, Fulfillment

Favourite thing about the FL community:
One of the first things I noticed when I started at Free Label was how the community here is so absolutely dedicated to slow fashion and supportive of the Free Label brand. It's such a treat to be surrounded by a group that is so engaged and passionate with what we do because it really does help fuel us!
Favourite FL piece:
I love the Isabel wrap top! I think it's such a great piece because it is so versatile and can be dressed up if you're feeling sophisticated or dressed down for that, down to earth vibe.
Firina, Community & Events

Favourite thing about the FL community:
The FL community is super support and encouraging! I don’t think I’ve seen a community that cares so much about a company.
Favourite FL piece:
The stretch Taylor Pant and Andie Bra!!