CAUTION: Hot collection inside
The classic Free Label colour palette typically leans into the neutrals and earth tones. Once in a while, we bring in a fresh punch – and this is our punchiest colour by far. A vibrant, rich red we're calling Picante.
LIMITED EDITION
SPICY UNDERWEAR COLLECTION
IN STOCK: Thursday, October 30
TIME: 5:00pm / 8:00pm ET
Available in sizes 5X -XS
GET ON THE LIST FOR 1 HOUR EARLY ACCESS
BAMBOO BRAS
All the bamboo bras in this collection come in a limited edition red colour Picante. Every bra is $98 CAD and is available in sizes 5X-XS.
The Andie Bra
The Andie was the very first bra we designed. It's reversible, so you choose whether you want to wear it with a v-neck a or scoop neck. Designed for cups AA-DD. 
“Its compressive and supportive without being suffocating or uncomfortable. The material is so soft and comfortable, the reversible scoop and v-neck makes it versatile and the under arms do not dig in. And even though the material will relax slightly, it will not loose its support” – Sarah M.
The Becky Bra
The Becky is a reversible, full-coverage bra with deep cups to accommodate fuller busts. Similar to the Andie but made for fuller breasts. Designed for cups C-G. 
“As someone who lives in a larger body and gave birth in the last two years, finding comfortable bras has historically been difficult for me. Since I had my daughter, though, I only reach for my Free Label bras. I sized up to a 3X when my shape changed in pregnancy, but I can still wear my 2X sizes when I would like a bit more compression. The Becky style is my fave: a good strap width, reversible. The support this bra offers is awesome. I wouldn't wear it to run, but I do wear it to yoga!” – Helen H.
The Dani Bra
This is a wireless bra designed for BIG busts. And it's reversible so you can get two unique looks: high neck or cross-over v-neck. Plus, it's great for nursing. Designed for cups DD-K. 
“The first wear was tight and challenging to get on. But after that, I enjoy how soft the fabric is and how everything is held. The straps are comfortable and don't dig in. ” – Gunter P.
The Carrie Bra
This is our most stealthy bra with reinforced and adjustable spaghetti straps plus a lower back profile to hide under all your tops. Designed for cups AA-G. 
“I love the softness and construction of this bra. It holds me and compresses in a nice way. I love that the company cares. I will have to order matching panties next time.” – Laura
NOT SURE WHAT BRA IS RIGHT FOR YOU?
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BAMBOO UNDIES
The perfect companion to your bamboo bra! Both of our bamboo undies are $48 CAD and available in sizes 5X-XS.
The Kealy Undie
High-rise underwear with a wide waistband and full bottom coverage.
“These have become my go-to undies for when I want to feel contained with it feeling like a nice hug. Bought a pair a while back and had to buy another when they came available again. The high-rise is great for postpartum.” – Jenna M.
The Kimmie Undie
Low-rise underwear in a french cut style. Like the Kealy Undie... but cheekier.
"I have a smaller waist and a bigger bum (about a size 10 in the bum and an 8 in the waist) and the M fits perfectly. They stay put and I love that the material is substantial— great for under jeans or other fabrics that chafe, or when you want more coverage.” – MG
Red is neutral!?
Don't ask us the science behind it, but apparently red is the best colour to wear under white without having any colour show through!
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SPICY UNDERWEAR COLLECTION
In Stock: Thursday, October 30
Launch: 5:00pm PT / 8:00pm ET
Want 1-hour early access?
GET ON THE LIST