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Free Label is an ethics and community based e-commerce clothing brand located in Vancouver, BC. We believe all workers should be paid fairly and work in clean and safe environments. We believe taking care of the earth is our humane duty, and as such are always looking for new and innovative ways to live sustainably. Through fair and sustainable practices and community education, we hope to encourage others to live lightly and with compassion. Social justice is an important value at Free Label; we know that ethics, sustainability, racial equality and gender equality all intersect in various ways and each topic is important to explore thoughtfully as individuals and as an ethical fashion brand. 

Free Label team members have a love for comfy clothing, and an ever growing desire for self awareness and motivation to do better with their time on earth. We always make an effort to communicate thoughtfully and with compassion, knowing words hold meaning.

Free Label is an equal opportunity employer. 


Free Label is looking for a full time in office employee to play a significant role in visualizing our marketing strategy, creating processes and executing. The marketing lead will work closely with the owner in their downtown Vancouver office and East Vancouver warehouse to assist running the day-to-day marketing of Free Label and create and implement strategy for sustainable market growth. This role focuses largely on strategy and execution of public relations, social media and digital marketing.

This position is a unique and exciting opportunity to contribute to Free Label as we grow our impact on slow fashion and our community. The salary band for this role is $46-$54k depending on relevant experience and skillset, plus health spending. The expectation is that this person's role and compensation will grow with the brand.


- Min 1 year experience running a brand's social media channels

-Demonstrated clear communicator and natural connector

-Worked closely with others in a team environment, whether in a small business or in a corporate setting

-Creating and implementing successful digital ads

-Demonstrated ability to set, achieve and surpass goals

-Comfortable with Adobe Suite and/or other design programs


-Creative and engaging storyteller

-Self motivated content creator

-Develop exciting press releases and generate and pursue PR leads

-Passionate about leading new strategies and concepts, and trying new things

-Intellectual and emotional intelligence to critique and improve ethical business values

-Entrepreneurial sense of urgency executing job responsibilities, prioritizing urgent and important work

-Strong relationship builder

-Direct communicator; can provide and take feedback on a journey to personal and professional growth

-Strong understanding of email marketing creative, funnels and execution

-Proven track record setting up, implementing and analysing digital ads

-Social media maven; Instagram, Tiktok, Facebook, and more

-Enthusiastic approach to taking on new opportunities and challenges

-Socially conscious and actively unlearning ingrained white supremacy

-Strong community builder

-Consistently brings unique and actionable ideas to the table 

-Love for analytics and numbers; believes statistics propel strategy forward 

-Sets personal goals and follows up on them often


-Work with owner to hone in on - and tell - the Free Label story

-Build online community through social channels, digital marketing, email campaigns and PR

-Pitch media sources in an effort to gain press for the brand and/or products

-Daily content creation,  social media posts and customer service based online communication

-Assist in marketing strategy and focused implementation

-Email marketing generation and analytics

-Build creative UX experience on Shopify website that supports marketing strategy

-Develop and execute cross channel customer journey through digital marketing channels

-Assist with daily menial tasks and support customer care role when necessary

-Assist in order fulfillment during launches or in times of need


Please send your cover letter and resume to

Thank you so much for your interest in working at Free Label! Due to the number of applicants, only those candidates selected for interviews will be contacted.