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MEET THE TEAM

ABOUT FREE LABEL & WORK CULTURE

Free Label is an ethics and community based e-commerce clothing brand located in Vancouver, BC. We believe all workers should be paid fairly and work in clean and safe environments. We believe taking care of the earth is our humane duty, and as such are always looking for new and innovative ways to live sustainably. Through fair and sustainable practices and community education, we hope to encourage others to live lightly and with compassion. Social justice is an important value at Free Label; we know that ethics, sustainability, racial equality and gender equality all intersect in various ways and each topic is important to explore thoughtfully as individuals and as an ethical fashion brand. 




JESS, owner


pronouns | She/Her

a bit about me | Born and raised in Toronto, I went to school in Montreal, lived in South Korea and travelled lots in my early 20s. I'm now into my 30s and settled in Vancouver with my husband Julian. I am happiest on a beach, and I need exactly one coffee everyday to operate; more and I'll shake, less and I'll sleep. I should do more yoga. Self proclaimed cat lady, and proud of it.

astrology sign | Gemini

fav food | All... I love food!!

fav quote | "This too shall pass" and "my perception of you is a reflection of me"


DANIELLA, operations coordinator


pronouns | She/Her

a bit about me | Born and raised in the lower Mainland, I went to university for fashion marketing. I'm an independent woman that lives in Vancouver who you can find at either hot yoga, the beach, or napping on weekdays. I enjoy baking too many sweet treats for friends, have an obsession with learning new skills, discussing everyone's astrological signs, and will probably most definitely ask to pet your dog.

astrology sign | Virgo

fav food | Any type of popcorn

fav quote | "You are exactly where you're suppose to be" and "you are strong, you are beautiful, you are important"


JESS, customer care


pronouns | She/Her

a bit about me | Born and raised in Saskatchewan, I moved province to province until I fell in love with life in the Lower Mainland! I'm a working mama to 3 beautiful kids, and have a love for all things customer service. I live at White Rock beach all summer long, while spending the rest of my year in comfy clothes. I keep up the Christmas tree too long ;)

astrology sign | Aquarius!

fav food | Steam buns or tuna salad bowls

fav quote | "If hurt people hurt people, then healed people heal people"


FIRINA, events & community


pronouns | She/Her

a bit about me | Born in Khartoum, Sudan, I lived in Cairo until 8,  grew up in Ottawa and managed to survive the winters. I moved to Vancouver 8 years ago and haven't looked back. I am the oldest of 5 kids, aficionado of good music and teller of bad jokes. I am motivated and inspired to create/promote spaces for Black, Indigenous and women of colour to live their fullest and authentic self. I never turn down an opportunity to dance to good music and show people a photo of my dog Beau.

astrology sign | Virgo :)

fav food | Anything with potatoes; chips, fries, hash!

fav quote | "Done is better than perfect" and "I come as one but I stand as 10, 000" - Maya Angelou