Journal

How to tie a wrap skirt

This is our Maxine Skirt. A swishy, flowy, and silky to the touch wrap maxi skirt. It's the perfect romantic skirt to wear on a warm, breezy day. ...

Plan Ahead: Our 2025 Spring/Summer Launch Schedule!

We're well into the Spring/Summer 2025 season and want to give you a head's up on our launch schedule for the rest of the season! We hope this giv...

Cloud Collection Preview

One of the challenges of an e-commerce clothing brand is that we aren't able to show you what a piece of clothing truly feels like. Instead, we ...

SNEAK PEEK: SPRING BAMBOO ESSENTIALS

When the weather starts getting hot and you don't even want to think about getting dressed... what are you reaching for? It has to be easy, cooling...

WHAT MAKES FREE LABEL ETHICAL AND SUSTAINABLE

When you’re buying from a slow fashion business, you’re buying into a system where the people making the clothes are being compensated fairly, work...

Colour Comparison Chart

Get to know our bamboo shades intimately... SHOP IN STOCK

WHAT IS A PRE-ORDER?

At Free Label, we always manufacture in Canada in small batches. Due to the limited nature of our production, we decided to offer seasonal pre-o...

2024 in review

I remember sitting down this time last year to write my reflections on the year that passed. 2023 was tough, but I wrote, "if we keep our heads dow...

What is deadstock fabric?

Have you heard of deadstock fabric? What exactly is it, and why is it considered a more sustainable option for the environment? Let's dive into the...

Free Label Swim: Fit Guide

There's something about swimwear that feels incredibly vulnerable. In fact, I believe it's a powerful act of self-love to put on a bathing suit an...

Empowerful Incubator: Meet the 2024 Cohort

Since 2020, we have had the great honour of running an incubator program for BIPOC entrepreneurs in an effort to reduce barriers to success for Bl...

The 411 on Organic Cotton Gauze

When you get dressed in the morning, you’re slipping into fabric that’s going to be close to your skin all day – you want it to feel comfortable o...

Smart Shopping - Style Tips for Every Body Type

At Free Label, we've always sworn by the simple yet meaningful mantra: 'Buy less, wear more.' Why? Because we believe your clothes should be more t...