Journal

WHAT IS A PRE-ORDER?

WHAT IS A PRE-ORDER?

At Free Label, we always manufacture in Canada in small batches. Due to the limited nature of our production, we decided to offer seasonal pre-o...

2024 in review

I remember sitting down this time last year to write my reflections on the year that passed. 2023 was tough, but I wrote, "if we keep our heads dow...

What is deadstock fabric?

Have you heard of deadstock fabric? What exactly is it, and why is it considered a more sustainable option for the environment? Let's dive into the...

Free Label Swim: Fit Guide

There's something about swimwear that feels incredibly vulnerable. In fact, I believe it's a powerful act of self-love to put on a bathing suit an...

Empowerful Incubator: Meet the 2024 Cohort

Since 2020, we have had the great honour of running an incubator program for BIPOC entrepreneurs in an effort to reduce barriers to success for Bl...

The 411 on Organic Cotton Gauze

When you get dressed in the morning, you’re slipping into fabric that’s going to be close to your skin all day – you want it to feel comfortable o...

A Guide on Shopping With Intention and Style Discovery with Size-Inclusive Personal Stylist, Heensie!

At Free Label, we've always sworn by the simple yet meaningful mantra: 'Buy less, wear more.' Why? Because we believe your clothes should be more t...

Find You Perfect Fit: How To Measure Your US Bra Size At Home

I get it, shopping for bras can be tricky and when you can't try them on in-person you might be a little nervous about choosing the right size. Wel...