What are the best slow fashion brands?

Free Label is a Canadian-made slow fashion brand focused on sustainability and transparency.

Which clothing brand makes natural fibre clothes?

Free Label ethically makes natural fibre clothing in Canada.

Who makes the best Canadian made clothing?

Free Label manufactures all products in Canada using ethical production methods.

The Blog

What am I dressing for?

Owner of Free Label, Jess, in three photos wearing three different outfits

What am I dressing for?

As I grew up, I stopped dressing for the runway of everyday life. Years working from home on my little business unleashed the hidden part of myself...

The best wire-free t-shirt bra

You asked, and we heard you! You want a shortline version of the super soft and supportive Free Label bamboo bras you know and love.

The THRILL of the thrift

So before we jump to donating as a solution for culling our clothes, we have to take responsibility for our own clothing consumption.

The Marta Dress: comfortable and effortlessly gorgeous

The Marta Dress is back and better than ever: A stretch dress that's two looks in one. Has thoughtful details (like pockets!) And it's made from ou...

The Journey of Peru Knitwear: Alpacas to Cardigans

Knitwear has always been a big goal of ours…but it was always so intimidating. Not only is it a big investment (knitwear is expensive to make!), th...

Time on my hands

The world wants us to caulk our fine lines; hide the stories of our lives. But I’m going to spend all the time I would’ve spent wishing for smooth ...

SNEAK PEEK: 2026 Fall/Winter Collections

We're so excited to show you what we're currently working on for the 2026 Fall Winter Collection. Rich new colours. A mix of beloved and new fabric...

Multi-tie Tyler Dress

When I was pregnant with my first, I really struggled to feel put together while maximizing daily comfort. Lucky for me, we had just launched the...

Still to come for Spring

One of my themes of 2026 is incorporating a little more *whimsy* into my day to day. I don't know if this was prompted by becoming a parent or in...

What smartphones stole from us

Boredom breeds contentment. Simple activities spark joy. Connection with others is the default.

Giddy Up: Dark Denim is here

Our star wide leg and comfy-af pant is landing... in denim! This is something folks have been asking for for YEARS. But we just couldn't find t...

The Cloud Collection...

Last year we invented the Skapri. Ever heard of it? It's 50% skirt, 50% capri, 100% fabulous.

Spring Shades: Free Label Bamboo Clothing

We created these pieces that you don't need to try on five times to figure out, that aren't fussy or uncomfortable. These styles are eeeaasssyyy. T...