
Practicality with a touch of whimsy: Organic Cotton Twill is coming
While we’re *mostly* known for stretchy, soft fits – this fall we’re bringing in some tailored pieces that are structured, hearty, and ridiculously...
Read moreWe're so excited to show you what we're currently working on for the 2025 Fall Winter Collection. With the exception of one launch (Tags flew to Pe...
Read moreTen years ago, I designed my very first piece of clothing. I was living in Toronto, working at a Canadian-made activewear brand as a buyer. It was ...
Read moreSwim Season is coming and you know what that means... wear the dang suit. Have fun doing it. Move your body. Lay in the shade. Bask in the sun. Swi...
Read moreWe want this giant poster to be a compass for how we plan and execute all of our launches. We pulled images that evoked peace, minimalism, nature, ...
Read moreTwo of our sell-out bamboo styles are coming back for a restock! Here's how the Free Label Team styles these slow fashion pieces so that they can b...
Read moreThe Cotton Crepe Capsule Shirt and Short set is durable, practical, and easy to throw on to wear all day. It's perfect for when you need a fit that...
Read moreOur bamboo essentials are coming back in stock! Four bras, two undies... and we're bringing them back with 7 colours. So you can choose whether you...
Read moreThis is our Maxine Skirt. A swishy, flowy, and silky to the touch wrap maxi skirt. It's the perfect romantic skirt to wear on a warm, breezy day. ...
Read moreWe're well into the Spring/Summer 2025 season and want to give you a head's up on our launch schedule for the rest of the season! We hope this giv...
Read moreOne of the challenges of an e-commerce clothing brand is that we aren't able to show you what a piece of clothing truly feels like. Instead, we ...
Read moreWhen the weather starts getting hot and you don't even want to think about getting dressed... what are you reaching for? It has to be easy, cooling...
Read moreWhen you’re buying from a slow fashion business, you’re buying into a system where the people making the clothes are being compensated fairly, work...
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