The Blog

Practicality with a touch of whimsy: Organic Cotton Twill is coming

Models wearing the cotton twill collection from Free Label - Canadian made size inclusive clothing.

Practicality with a touch of whimsy: Organic Cotton Twill is coming

While we’re *mostly* known for stretchy, soft fits – this fall we’re bringing in some tailored pieces that are structured, hearty, and ridiculously...

SNEAK PEEK: 2025 Fall/Winter Launches

We're so excited to show you what we're currently working on for the 2025 Fall Winter Collection. With the exception of one launch (Tags flew to Pe...

Celebrating Free Label's 10 Year Anniversary

Ten years ago, I designed my very first piece of clothing. I was living in Toronto, working at a Canadian-made activewear brand as a buyer. It was ...

Swim Collection Colour Lineup

Swim Season is coming and you know what that means... wear the dang suit. Have fun doing it. Move your body. Lay in the shade. Bask in the sun. Swi...

Free Label's Vision Board

We want this giant poster to be a compass for how we plan and execute all of our launches. We pulled images that evoked peace, minimalism, nature, ...

6 Ways to Style Our Bamboo Staples

Two of our sell-out bamboo styles are coming back for a restock! Here's how the Free Label Team styles these slow fashion pieces so that they can b...

The Cotton Crepe Capsule

The Cotton Crepe Capsule Shirt and Short set is durable, practical, and easy to throw on to wear all day. It's perfect for when you need a fit that...

Our Last Bamboo Restock of the Season

Our bamboo essentials are coming back in stock! Four bras, two undies... and we're bringing them back with 7 colours. So you can choose whether you...

How to tie a wrap skirt

This is our Maxine Skirt. A swishy, flowy, and silky to the touch wrap maxi skirt. It's the perfect romantic skirt to wear on a warm, breezy day. ...

Plan Ahead: Our 2025 Spring/Summer Launch Schedule!

We're well into the Spring/Summer 2025 season and want to give you a head's up on our launch schedule for the rest of the season! We hope this giv...

Cloud Collection Preview

One of the challenges of an e-commerce clothing brand is that we aren't able to show you what a piece of clothing truly feels like. Instead, we ...

SNEAK PEEK: SPRING BAMBOO ESSENTIALS

When the weather starts getting hot and you don't even want to think about getting dressed... what are you reaching for? It has to be easy, cooling...

WHAT MAKES FREE LABEL ETHICAL AND SUSTAINABLE

When you’re buying from a slow fashion business, you’re buying into a system where the people making the clothes are being compensated fairly, work...