The Marta Dress: comfortable and effortlessly gorgeous
The Marta Dress is back and better than ever: A stretch dress that's two looks in one. Has thoughtful details (like pockets!) And it's made from ou...
Read moreKnitwear has always been a big goal of ours…but it was always so intimidating. Not only is it a big investment (knitwear is expensive to make!), th...
Read moreThe world wants us to caulk our fine lines; hide the stories of our lives. But I’m going to spend all the time I would’ve spent wishing for smooth ...
Read moreWe're so excited to show you what we're currently working on for the 2026 Fall Winter Collection. Rich new colours. A mix of beloved and new fabric...
Read moreWhen I was pregnant with my first, I really struggled to feel put together while maximizing daily comfort. Lucky for me, we had just launched the...
Read moreOne of my themes of 2026 is incorporating a little more *whimsy* into my day to day. I don't know if this was prompted by becoming a parent or in...
Read moreBoredom breeds contentment. Simple activities spark joy. Connection with others is the default.
Read moreOur star wide leg and comfy-af pant is landing... in denim! This is something folks have been asking for for YEARS. But we just couldn't find t...
Read moreYou asked, and we heard you! You want a shortline version of the super soft and supportive Free Label bamboo bras you know and love.
Read moreLast year we invented the Skapri. Ever heard of it? It's 50% skirt, 50% capri, 100% fabulous.
Read moreWe created these pieces that you don't need to try on five times to figure out, that aren't fussy or uncomfortable. These styles are eeeaasssyyy. T...
Read moreInspired by my grandmother's matching cotton sets, the Frieda Jumpsuit is as comfortable as it is chic. First debuting in 2018 in our cotton twill ...
Read more2025 was all about leaning into our creative urges, and 2026 is getting that same energy. We're so excited about our upcoming Spring/Summer launche...
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