The Blog

SPRING/SUMMER 2026 VIBE CHECK

SPRING/SUMMER 2026 VIBE CHECK

2025 was all about leaning into our creative urges, and 2026 is getting that same energy. We're so excited about our upcoming Spring/Summer launche...

Finding Your Creative Side: How to embroider your clothes with Shantini

When you feel a spark of inspiration, grab onto it and don’t let go. Act on it immediately, and if you can’t, write it down in a notebook or on you...

CAUTION: Hot collection inside

The classic Free Label colour palette typically leans into the neutrals and warms. Once in a while, we bring in a fresh punch – and this is our pun...

Fabric Care: How to wash wool and delicate sweaters

Great knitwear is an investment. So you want to make sure that investment will last a lifetime. When it comes to taking care of wool or knitwear, t...

The Journey of Peru Knitwear: Alpacas to Cardigans

Knitwear has always been a big goal of ours…but it was always so intimidating. Not only is it a big investment (knitwear is expensive to make!), th...

The Marta Dress: comfortable yet effortlessly gorgeous

The Marta Dress is back and better than every: A stretch dress that's two looks in one. Has thoughtful details (like pockets!) And it's made from o...

How a bamboo bra changed my life

I feel like these bras were made for me. My bigger body does not have to "make due" with what's available. I am welcomed and loved in my Free Labe...

Models wearing the cotton twill collection from Free Label - Canadian made size inclusive clothing.

Practicality with a touch of whimsy: Organic Cotton Twill is here!

While we’re *mostly* known for stretchy, soft fits – this fall we’re bringing in some tailored pieces that are structured, hearty, and ridiculously...

SNEAK PEEK: 2025 Fall/Winter Launches

We're so excited to show you what we're currently working on for the 2025 Fall Winter Collection. With the exception of one launch (Tags flew to Pe...

Celebrating Free Label's 10 Year Anniversary

Ten years ago, I designed my very first piece of clothing. I was living in Toronto, working at a Canadian-made activewear brand as a buyer. It was ...

Swim Collection Colour Lineup

Swim Season is coming and you know what that means... wear the dang suit. Have fun doing it. Move your body. Lay in the shade. Bask in the sun. Swi...

Free Label's Vision Board

We want this giant poster to be a compass for how we plan and execute all of our launches. We pulled images that evoked peace, minimalism, nature, ...

6 Ways to Style Our Bamboo Staples

Two of our sell-out bamboo styles are coming back for a restock! Here's how the Free Label Team styles these slow fashion pieces so that they can b...