The Blog

What smartphones stole from us

What smartphones stole from us

Boredom breeds contentment. Simple activities spark joy. Connection with others is the default.

Giddy Up: Dark Denim is here

Our star wide leg and comfy-af pant is landing... in denim! This is something folks have been asking for for YEARS. But we just couldn't find t...

A new shortline bra is coming...

You asked, and we heard you! You want a shortline version of the super soft and supportive Free Label bamboo bras you know and love.

The Cloud Collection...

Last year we invented the Skapri. Ever heard of it? It's 50% skirt, 50% capri, 100% fabulous.

Spring Shades: Free Label Bamboo Clothing

We created these pieces that you don't need to try on five times to figure out, that aren't fussy or uncomfortable. These styles are eeeaasssyyy. T...

The Frieda Jumpsuit: Made with linen and love

Inspired by my grandmother's matching cotton sets, the Frieda Jumpsuit is as comfortable as it is chic. First debuting in 2018 in our cotton twill ...

SPRING/SUMMER 2026 VIBE CHECK

2025 was all about leaning into our creative urges, and 2026 is getting that same energy. We're so excited about our upcoming Spring/Summer launche...

Finding Your Creative Side: How to embroider your clothes with Shantini

When you feel a spark of inspiration, grab onto it and don’t let go. Act on it immediately, and if you can’t, write it down in a notebook or on you...

CAUTION: Hot collection inside

The classic Free Label colour palette typically leans into the neutrals and warms. Once in a while, we bring in a fresh punch – and this is our pun...

Fabric Care: How to wash wool and delicate sweaters

Great knitwear is an investment. So you want to make sure that investment will last a lifetime. When it comes to taking care of wool or knitwear, t...

The Journey of Peru Knitwear: Alpacas to Cardigans

Knitwear has always been a big goal of ours…but it was always so intimidating. Not only is it a big investment (knitwear is expensive to make!), th...

The Marta Dress: comfortable yet effortlessly gorgeous

The Marta Dress is back and better than every: A stretch dress that's two looks in one. Has thoughtful details (like pockets!) And it's made from o...