Free Label's Vision Board
Tags, Renee, and I sat at our big table with scissors, tape, and a handful of magazines to create a brand board for Free Label. We want this board to be a compass for how we apply our values to the Free Label aesthetic. We pulled images that evoked peace, minimalism, nature, thoughtful details, movement...
But there's a problem.
Because we're using high fashion magazines (they're so serious) our board is missing some of our most important values: joyful best-friend vibes, body/gender/racial diversity, and truly comfortable fashion.
So we'll be on the lookout for images that we can add on to our board as the year goes on.
We wanted to ask you:
what words/phrases would you add to the board that evokes the Free Label vibe? Leave us a comment below!
2 comments
Joyful chill softness
Shannon
April 28, 2025
Free!
Rachel
April 28, 2025