What you can expect when you subscribe to SMS | Welcome to Free Label
Hey friend!
We’re so excited you’ve joined the Free Label Community. And we don’t take having a direct line to your phone for granted. We won’t message you often – just when there’s exclusive access we want you to know about!
AND HERE'S WHAT WE WANT YOU TO KNOW FIRST:
We believe we have a responsibility to make sure every garment is bought and loved, which is why all our collections are launched in small batches. By subscribing to texts, you'll get first access the next time we have a launch so you won't miss out (if you really do want something!)
We typically have a new launch every 2-3 weeks, so there's always something new to explore.
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WONDERING WHERE TO START?
OUR SIGNATURE BAMBOO BRAS
It's time to introduce you to the all-stars: our signature wire-free bamboo bras. With over 1000 5-star reviews, these are the most practical, comfortable, everyday bras. Your tatas will love them. From big to small busts, we have a bra style for everyone.
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WHY SMALL BATCH?
WE INVEST IN WHAT YOU WANT
Manufacturing in small batches and slowing things down to sell out frees up our cash flow to improve designs and bring back pieces you love more often.
WE SOURCE SUSTAINABLE MATERIALS
We choose natural, sustainable, soft fabric because we want your clothes to last a long time and feel soft and comfortable on your body. We also use up deadstock fabric to create limited designs and keep those rolls out of the landfill.
WE DO RIGOUROUS FIT TESTING
When we create design samples, we go through many iterations on different sizes to make sure it will work for most people (which can be pricey $$). But it’s worth it! It’s important to us that we’re creating timeless pieces that will last a lifetime – not just a season.
WE DO A MIX OF IN-STOCK & PRE-ORDER LAUNCHES
We alternate between in-stock and pre-order launches. Both have their benefits! In-stock launches allow you to order your pieces right away. On the flip side, if you don't like the feeling of a launch rush, we also do pre-orders. You can order the pieces you want and then we go into production making them!