
JOURNAL

WHAT IS A PRE-ORDER?
At Free Label, we always manufacture in Canada in small batches. Due to the limited nature of our production, we decided to offer seasonal pre-o...
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2024 in review
I remember sitting down this time last year to write my reflections on the year that passed. 2023 was tough, but I wrote, "if we keep our heads dow...
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What is deadstock fabric?
Have you heard of deadstock fabric? What exactly is it, and why is it considered a more sustainable option for the environment? Let's dive into the...
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Free Label Swim: Fit Guide
There's something about swimwear that feels incredibly vulnerable. In fact, I believe it's a powerful act of self-love to put on a bathing suit an...
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Empowerful Incubator: Meet the 2024 Cohort
Since 2020, we have had the great honour of running an incubator program for BIPOC entrepreneurs in an effort to reduce barriers to success for Bl...
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The 411 on Organic Cotton Gauze
When you get dressed in the morning, you’re slipping into fabric that’s going to be close to your skin all day – you want it to feel comfortable o...
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Smart Shopping - Style Tips for Every Body Type
At Free Label, we've always sworn by the simple yet meaningful mantra: 'Buy less, wear more.' Why? Because we believe your clothes should be more t...
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How To Measure Your US Bra Size At Home
I get it, shopping for bras can be tricky and when you can't try them on in-person you might be a little nervous about choosing the right size. Wel...
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Behind the Scenes: From Sketch to Production
Come behind the scenes on how the Long-Sleeve Jules Dress and Denim Stevie Pant came to be! A major perk of small biz? We hear your requests! Aft...
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Empowerful Incubator: Meet the 2023 Cohort
In 2020 we initiated a $5000 bursary and mentorship opportunity in an effort to reduce barriers to success for Black, Indigenous and people of co...
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Visual Size Guide: Free Label Movement
We're trying to make online shopping just a little bit easier! When you can't try on pieces in person, the next best thing is to see yourself ref...
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Denim Guide - Care Tips and Finding the Perfect Fit
Introducing... Free Label Denim At the end of last year, we sat down to brainstorm our goals for 2023. One of the *BIG* goals on our list, one of ...
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